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About us here at HSF Group

Volvo dealers since 1979, the HSF Group is a privately owned group with 6 retailers, in Guildford, Leatherhead, Orpington, Thames Ditton, Ticehurst & Tonbridge, selling exclusively Volvo cars. Across all of our dealerships we pride ourselves in being a niche, premium, purpose-driven brand, targeting consumers whose values align with our own. We have a clear understanding that it is important to each and every one of our customers to invest in the right vehicle for them. With this in mind, we cater to every individual demand, ensuring the development of our products is meticulous as we appreciate that it is vital to connect on both an emotional and rational level before investing in one of our vehicles.

With Volvo's goal of Responsible Luxury at HSF Group we appreciate the global consumer shift towards more responsible consumption. It addresses the rapidly growing numbers of consumers who seek out and choose more sustainable options to suit their lifestyle. Volvo is redefining old-world interpretations of luxury with simplicity, sustainability and safety at core. Volvo’s brand positioning is “responsible luxury for people who care”. This is an internal phrase that helps guide our brand building decisions as it is relevant to our target consumers, distinctive from our competition and credible for Volvo to truly deliver.


"We are delighted to receive our EVA accreditation. Customers can be reassured that at HSF Group they will receive the best advice and support when buying an electric vehicle."

The Electric Vehicle Approved (EVA) scheme has been developed by the National Franchised Dealers Association (NFDA) to recognise retailers’ excellence in the electric vehicle sector. EVA is endorsed by the Government’s Office for Zero Emission Vehicles (OZEV) and Energy Saving Trust.

Following the success of EVA’s first year, which saw over one-hundred dealers obtain accredited status, the Government has renewed its co-sponsorship of the scheme.

The scheme encourages dealerships to further develop their ability in selling and servicing electric vehicles. It recognises dealers’ expertise in the electric vehicle sector and promotes industry standards for the benefit of the consumer.

Energy Saving Trust independently audits individual dealerships to verify that they meet a set of standards covering EV sales and aftersales. These include the customer qualification process, staff knowledge and training, EV demonstration and handover processes as well as availability of EV service bays and charge points on site.

To gain the accreditation, our staff have undertaken intensive training;

  • All colleagues must also show a solid understanding of all electric and hybrid model variants.
  • Aftersales and technical staff have also received comprehensive training.
  • Areas where our staff have demonstrated their knowledge include: charging an EV, different driving modes and their impacts, electric driving range and fuel consumption for plug-in hybrid electric vehicles (PHEV), guidance on servicing and maintenance of an EV etc.