About us here at HSF Group

Volvo dealers since 1979, the HSF Group is a privately owned group with 5 retailers, in Guildford, Leatherhead, Orpington, Ticehurst & Tonbridge, selling exclusively Volvo cars. Across all of our dealerships we pride ourselves in being a niche, premium, purpose-driven brand, targeting consumers whose values align with our own. We have a clear understanding that it is important to each and every one of our customers to invest in the right vehicle for them. With this in mind, we cater to every individual demand, ensuring the development of our products is meticulous as we appreciate that it is vital to connect on both an emotional and rational level before investing in one of our vehicles.

With Volvo's goal of Responsible Luxury at HSF Group we appreciate the global consumer shift towards more responsible consumption. It addresses the rapidly growing numbers of consumers who seek out and choose more sustainable options to suit their lifestyle. Volvo is redefining old-world interpretations of luxury with simplicity, sustainability and safety at core. Volvo’s brand positioning is “responsible luxury for people who care”. This is an internal phrase that helps guide our brand building decisions as it is relevant to our target consumers, distinctive from our competition and credible for Volvo to truly deliver.